Reaching the consumers

Marketing opportunities

Consumer behavior

Argentine consumers pay attention to home delivery and after-sales service. They prefer to repair their old goods rather than buy new ones. The household appliances spare parts trade is therefore a flourishing sector. The Argentines favor national products as imported goods are often three times more expensive. Following the crisis in 2001-2002, the Argentines have reoriented their purchases towards sub-brands and special offers in order to save money. However, in certain geographical areas, more well-off consumers tend to accept higher prices. Likewise, big brand names are chosen for their guarantee of safety, the know-how with which their products are made, etc. Young people become attached to the brand image of the product, while still paying attention to its price. The arrival of Chinese and Brazilian products on the market has revived consumption of household appliances.

Consumer profile and purchasing power

The Argentine consumer is rational and conservative. Since the economic crisis, he has become more wary, more selective and more reticent with regard to new products. In general, the Argentines are not very loyal to brands.

Consumers associations

The Bureau for competition, deregulation and the consumer
Association for protection of consumers and users from Argentina

Main advertising agencies

Saatchi & Saatchi
Euro RSCG
Havas Media
Bridger Conway
Argentine association of advertising agencies (AAAP)

Distributing a product

Evolution of the sector

The modernization and restructuring of distribution networks, which started at the beginning of the 80's, has accelerated with the setting up of the stabilization plan. The growing place taken up by mass distribution has led to a big reduction in retail trade. The development of mass distribution has led suppliers to adapt to the demands, especially regarding tariffs, which are imposed on them. On the other hand, mass distribution is behind in the distribution of services, sport, furniture or mail order, which are little or not at all developed. Sales in Argentine supermarkets rose by 22.8% in 2007. Invoicing which takes into account the effects of inflation was nearly 1.2 billion dollars. Shelf prices increased by 10.9% over this period.

Market shares

Argentine mass distribution is dominated by the French company Carrefour which introduced this new type of store to the country at the beginning of the 80's. Among the 7 leaders are 2 local chains, Coto and La Anonima, followed by the Dutch group Ahold.
New intermediaries have appeared to negotiate with mass distribution, overshadowing the traditional wholesalers.
At the same time, a new type of distributor-wholesaler has developed: traders who, searching the whole world for products with the lowest price, allow the big distributors to set up promotional operations. Carrefour and Norte together represent 30% of market share with 200 stores, Jumbo and Disco 23% with 233 stores and Coto 16% with 102 stores.

Market access procedures

International Conventions

Member of World Trade Organisation
Party to the Kyoto protocol
Party to the Washington convention on International trade in endangered species of wild fauna and flora
Party to the Basel convention on the Control of Transboudary Movements of Hazardous Wastes and their disposal
Party to the Montreal protocol on Substances that deplete the Ozone Layer
Wassenaar arrangement on export controls for conventional arms and dual-use goods and technologies
Party of the International coffee agreement 2001

Main International economic cooperation

Founder Member of Mercosur
Latin American Integration Association (ALADI)
Free Trade Area of the Americas (FTAA)

Non tariff barriers

Argentina is a member of MERCOSUR (Mercado Comun del Sur which brings together Argentina, Brazil, Paraguay, Uruguay and Venezuela), and whose aim is to create a free trade area, a common foreign tariff and an area of free movement of goods, services, capital and persons. Customs duties between the member countries were theoretically abolished in 1994, with many exceptions however, according to the  Regimen de adecuacion (Adaptation Regime). Certain products are protected such as sugar, textiles, steel, cars and car parts. This protectionism is applied through Customs restrictions and high Customs duties.

Customs duties and taxes on imports

Transactions carried out within Mercosur are free of duty, except for the many exceptions.
Customs tariffs are applied to goods from outside Mercosur and are between 5% and 14% in most cases.
When companies import industrial tools for their own use, they can be exempted from import tax.
This Customs policy must be treated with precaution, insofar as the countries apply the recommendations of the central institution more or less, according to their economic situation. It should also be noted that re-exporting within Mercosur does not entitle you to an exemption from duties: so if you export a product to Argentina, to sell it on to Brazil, you will pay Argentine duty and then Brazilian duty.
In addition, to avoid companies under-invoicing, the Argentine Customs are entitled to apply a predefined value for the calculation of Customs duty. These reference values are not published, nor are the criteria which enabled them to be defined.

Customs classification

Argentina applies the Harmonized Customs System.

Import procedures

The regulations in force in Argentina establish that in order to carry out an international trade transaction, it is necessary to be registered as an importer or exporter with the Argentine Customs. This obligatory registration is carried out with a "single fiscal identification key" at the Directorate General of Taxes.
For a certain number of products there is an automatic license procedure "formulario informativo" which officially allows the Argentine Authorities to identify possible problems when they are imported. This license concerns about 600 products of different kinds.
The Argentine Customs (which depend on the Ministry of Finance and the Economy) also have a goods classification system which defines whether they are to be inspected or not when they enter Argentina:
- green procedure: Customs clearance takes place without physical inspection.
- orange procedure: only the documentation is inspected.
- red procedure: goods and documents are inspected (e.g. textiles).
A form declaring quantities and composition must also be provided for the Ministry of Industry 10 days before clearing Customs.

Importing samples

For the import, export and re-export of commercial samples the ATA (Temporary Admission) carnet can be used. It must be written on the product that it is a free sample and that it may not be sold.

For further information

Aduana Argentina
Secretaría de Comercio y Relaciones Económicas Internacionales

Organizing goods transport

Main useful means

Goods transport (national and regional) in Argentina is dominated by road transport. The road network covers practically all the country. However, 60% of the network is in poor condition. It carried out 74.8% of transport in 1995 compared with 86% in 1990.

International goods transport outside Mercosur is dominated by sea transport. The port of Buenos Aires concentrates 60% of port traffic.
A total of 313 million tonnes of goods are transported per year. 25 million tonnes transit by rail and 0.15 million tonnes by air.

Ports

Port of Bahia Blanca
Port of Buenos Aires
Port of La Plata
Port of Rosario
Port of Santa Fe
Port of San Lorenzo
Port of Quequen-Necochea
Port of Comodoro Rivadavia

Airports

Argentine airports 2000
London Supply airports

Sea transport organizations

Under-Secretary of State for Ports and Waterways.

Air transport organizations

Under-Secretary of State for Aero-commercial Transport

Road transport organizations

Under-Secretary of State for Transport

Rail transport organizations

Under-Secretary for Rail Transport

Identifying a supplier

Type of production

Industry represents 35% of GDP but only 15% of exports.
The leading production is the automobile sector. Argentina also has skills in terms of equipment, transport and agricultural material.

Business directories

Yellow Pages of Argentina
Golden pages of Argentina

Manufacturers associations of the main industries

Federation of Argentinian Automotive Repairers
Association of Autorails Factories
Association of agricultural machinery manufacturers
Argentine Chamber of  Footwear Manufacturers and Supplier
Association of Argentinian Factories of Components

Trade Agencies and their representations abroad

Camara Argentina de Comercio

Enterprises federation

Argentine Chamber of SMEs
Confederation of medium enterprises in Argentina