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flag Bulgaria Bulgaria: Selling and Buying

In this page: Market Access Procedures | Reaching the Consumers | Distributing a Product | Organizing Goods Transport | Identifying a Supplier


Market Access Procedures

International Conventions
Member of World Trade Organisation
Party to the Kyoto Protocol
Party to the Washington Convention on International Trade in Endangered Species of Wild Fauna and Flora
Party to the Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and Their Disposal
Party to the Montreal Protocol on Substances That Deplete the Ozone Layer
Party to the Wassenaar Arrangement on Export Controls For Conventional Arms and Dual-Use Goods and Technologies
Party of the International Coffee Agreement 2001
Main International Economic Cooperation
Bulgaria is member of : the International Monetary Fund, the World Trade Organization, the World Bank, etc.

For further information, please consult the website of the Ministry of Economy of Bulgaria.

Non Tariff Barriers
Bulgaria's trade policy is the same as those of other members of the European Union. Non-tariff barriers include agricultural and manufacturing subsidies, import restrictions for some goods and services, market access restrictions in some service sectors, non-transparent and restrictive regulations and standards, and inconsistent customs administration across EU members.
For further information, consult the Country Commercial guide "Doing Business in Bulgaria" by Buyusa.
Customs Duties and Taxes on Imports
20% for non-European countries.

Customs Classification
Bulgaria joined the EU on January 1, 2007 and became part of the EU customs union. Bulgaria applies the Harmonised Customs system on the basis of the TARIC classification.
Import Procedures
Goods are declared by a customs declaration. Besides the customs declaration, the other required documents by the customs authorities are an invoice, certificate of origin, transport documents, etc. A veterinary or phyto-sanitary certificate is necessary for goods of animal or plant origin.
For further information visit the website of Bulgaria customs.

You can also consult the Country Commercial guide "Doing Business in Bulgaria" by Buyusa.

As part of the "SAFE" standards advocated by the World Customs Organization (WCO), the European Union has set up a new system of import controls, the "Import Control System" (ICS), which aims to secure the flow of goods at the time of their entry into the customs territory of the EU. This control system, part of the Community Program eCustomer, has been in effect since January 1, 2011. Since then, operators are required to pass an Entry Summary Declaration (ENS) to the customs of the country of entry, prior to the introduction of goods into the customs territory of the European Union.

Importing Samples
Samples are subject to the same procedures.  The customs officials are authorized to seize a sample of merchandise in order to analyze it.
For Further Information
Customs office
Bulgaria Trade Portal

Learn more about Traders, Agents in Bulgaria on, the Directory for International Trade Service Providers.

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Reaching the Consumers

Marketing Opportunities

Consumer Behavior
The Bulgarian consumer still prefers to use the local store near their homes. There are three major factors, which influence the choice of the place for shopping: the proximity to the home and the working place; the level of prices; and the range of goods.
The Bulgarian consumer is still not very mobile – fewer than 30 per cent of consumers go shopping by automobile, which limits the choice of stores.
Price is a major consideration in developing a market strategy.
Consumer Profile and Purchasing Power
Although Bulgaria has experienced growth for the last 10 years, the country remains one of the EU’s poorest countries with limited consumer disposable income.
Consumers Associations
BNAP , Bulgarian national consumers association
Main Advertising Agencies
List of advertising agencies in the country

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Distributing a Product

Market Shares
Market leaders are Metro, Billa and Fantastico.
Organizations in the Retail Sector
Bulgarian Chamber of Commerce
Franchising in Bulgaria

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Organizing Goods Transport

Main Useful Means of Transport
Bulgaria is well-situated, between Western Europe and Turkey however the roads and railways are badly maintained. The train remains the best way to transport goods in the country.
A bilateral agreement on transport of goods by road and the promotion of combined transport between Bulgaria and the European Community was signed in July 2000. With regard to goods transport, the bilateral agreement establishing certain conditions for the carriage of goods by road and the promotion of combined transport entered into force in 2001.
However, the capacity of the Ministry of Transport to prepare, manage and monitor trans-European network projects is still inadequate.
The site of Burgas's port
The site of Varna's port
Sofia Airport
Sea Transport Organizations
Bulgarian Maritime Administration
Ministry of Transport Bulgaria
Air Transport Organizations
Bulgarian Air traffic Authority
Road Transport Organizations
Ministry of transport
Rail Transport Organizations
Bulgarian State Railways

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Identifying a Supplier

Type of Production
The industrial sector represents 30% of economic activity in Bulgaria and employs 30% of the active population.  Principal industrial activities are centered on electricity, gas, chemical products, nuclear energy and the petroleum industry.

Business Directories

Multi-sector Directories
Bulgaria Fashion Directory - Bulgaria's fashion directory.
World port links - Russia & Black Sea Region - Links to major seaports in Russia and the Black Sea region provided by - Bulgaria - Directory of companies in Bulgaria. Directory - Directory of companies for all business fields and social life in Bulgaria. - Business directory for Greece, Bulgaria, Romania and Serbia. - Bulgarian Internet business catalogue. Direct contact with companies working on the territory of Bulgaria and all over the world.
Yellow Pages - Find a business in Bulgaria.
Manufacturers Associations of the Main Industries
8 professional associations listed for Bulgaria.
Trade Agencies and Their Representations Abroad
Bulgarian Chamber of Commerce and Industry
Enterprises Federation
Bulgarian Industrial Association
Confederation of the industrialists and employers in Bulgaria

Learn more about Service Providers in Bulgaria on, the Directory for International Trade Service Providers.

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Last Updates: December 2014