In this page:
Market Access Procedures |
Reaching the Consumers |
Distributing a Product |
Organizing Goods Transport |
Identifying a Supplier
Reaching the Consumers
The Senegalese have a habit of using mostly imported products such as rice and sugar which are basic ingredients. This anchorage to foreign products is explained by a "complexity" and a lack of education towards local consumption. In principal, the local Senegalese prefers to buy imported products which he judges to be of the best quality.
The women from Senegal are big consumers of beauty and skin-care products and are attracted by American brands.
Consumer Profile and Purchasing Power
The average Senegalese consumer has a very limited purchasing power. However, the emergence of an upper-middle class has lead to the development of supermarket chains, mostly international ones. Here, the consumer with a high purchasing power can buy foreign products, with a preference for American and French products. The clientele of these supermarkets is mostly composed of a fraction of the population that disposes a fairly high income, in particular the expatriates.
- Consumers Associations
Ascosen , Association of the Consumers of Senegal
Main Advertising Agencies
DGC NET: agency of advertising and marketing
AK project: agency of communication and advertising
Distributing a Product
- Market Shares
The three supermarket brands (Score, Bon Prix and Leader Price) in the capital, all belonging to the Damag Group, occupy a market share of less than 10%. The informal market dominates the distribution sector.
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Last Updates: January 2015