How to Conquer the World Interviews
Name: Barney Lehrer
Title: Webmaster, Federation of International Trade Associations
Location: Reston, Virginia
E-mail: webmaster@fita.org
Web: http://www.fita.org/
Topic: Due Diligence Online -- How to Build Trust in Business-to-Business E-Transactions
Along with reviewing the history and services of the Federation, Mr. Lehrer discusses building trust for online transactions, how to develop content for business to business websites, and the growing consolidation of translation and localization operations on the web.
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Running time: 17 minutes, 52 seconds
Host: Garrett Wasny, CMC
Interview Date: May 14, 1999
Name: Michael White
Title: International Trade Journalist
Location: Irvine, California
E-mail: mdw1@earthlink.net
Topic: Hong Kong Update -- Life After the Turnover
Along with reviewing the growing interest in exporting and the Internet among small and medium-sized companies in the U.S., Mr. White discusses his experiences on a recent business trip to Hong Kong. He highlights key trade opportunities, major projects, and cultural nuances in the former British colony now Chinese territory.
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Running time: 26 minutes, 51 seconds
Host: Garrett Wasny, CMC
Interview Date: May 7, 1999
Name: Paul Gerbino
Title: Publisher, American Export Group
Location: New York City, New York
E-mail: ppgerbino@aernet.com
Web: http://www.tgrnet.com
Topic: Exporter Databases and the Internet - A Case Study of the American Export Register
Along with reviewing the history and contents of the American Export Register, Mr. Gerbino discusses the impact of the Internet on the publishing industry, how to market databases and trade information online, and key lessons learned in developing an international business website.
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Running time: 18 minutes, 2 seconds
Host: Garrett Wasny, CMC
Interview Date: April 30, 1999
