Really Useful Sites for International Trade Professionals

Tuesday, May 28, 2002
Issue 34

Here's your latest issue of Really Useful Sites for International Trade Professionals. This free bi-weekly newsletter reviews useful Web sites from the Web Resources database at FITA's International Trade/ Import-Export Portal at, an excellent source for trade leads, news, events, and a link library of 7,000+ sites related to international trade.

My name is John McDonnell, and for years I've been writing about useful Web sites for businesspeople, in various publications. Now I've focused on international trade, using my Web research skills to find sites that are useful for international businesspeople, and some sites that are just plain fun for anyone.

If you'd like to search back issues of Really Useful Sites for International Trade Professionals, there's a search page at

Please feel free to pass this newsletter on to others.

Here they are:


The European Union has spurred great changes in the business climate of Europe. If you want to learn more about what's going on there, research a market, make a contact, find a trade lead, or anything else having to do with Europe, go to Euroguide  at Euroguide is a portal, which means it has links to many other sites that will give you information. One particularly useful site is SOSIG: Eurostudies at, which has a treasure trove of data about each country's politics, economy, culture, and other categories.

There are lots more links to Europe at the FITA site. Go to, click on Regional Resources and Multi-Lateral Trading Areas in the left column or "Search by Country or Region" in the right column, and then scroll down to Europe and select a country or area in the pop-up window . Or simply type "Europe" in the search box at


I'm always looking for better ways to search the Web, and today I found something that has real potential. It's called kartoo at, and it's useful, effective, and most of all, FUN. What kartoo does is present your search results visually, as part of a map that shows the relationships between the different results. You type in your search term, click "ok", and then wait a few seconds while a funny little genie comes on the screen and stares at you. When the results appear they are shown as gold balls on a map, bigger for more relevant sites, and smaller for less relevant ones. The lines connecting the balls show the relationships between sites. When you place your cursor over each gold ball a description of the site comes onscreen. On a conventional search engine most people only look at the first few results -- with kartoo, you can see more results, and pick up on sites you might have otherwise missed. There are lots of other features I haven't space to go into. This one's a winner -- I think kartoo is going to be the next big thing on the search engine scene.


Are you interested in increasing your sales to new markets? Have you explored the idea of selling your products overseas, but you're not sure how to start?, an e-marketplace brought to you by the US Department of Commerce, is an online export assistance tool that helps you increase your sales by increasing your company's international exposure. When you join their dynamic global e-marketplace, you will experience: qualified (legitimate) business partners, low-cost export solutions, proven success, and exposure to over 20,000 buyers looking to source U.S. products and services. Let the U.S. Department of Commerce help your business grow.

Visit BuyUSA at today and see your sales grow tomorrow. Please enter the FITA subscription code 537 when prompted during registration.


I know the school year is ending, but you should bookmark this site for your kids to use next fall (or now, if they're still enrolled in school). is a search engine with one million links to educational Web sites. You just type in your keyword, click on the age of the person searching (10-12, 12-14, etc.), and away you go. You can also search by category. Actually, you don't have to be a student to find this site valuable -- it's useful for everyone.

For archived issues of Really Useful Sites for International Trade Professionals, click on >

Full archives can be found at